Both stay-at-home Moms, we first met when our daughters were about a year old and taking a class together. We thought we might make a good business team someday; Kendra had the ideas, Amy the marketing experience. We were also interested in creating a company that would provide meaningful work opportunities for other Moms while also making charitable giving a top priority.
We both suffered personal tragedies that further brought us together. One of Kendras children was born with cancer and Amy lost her sister-in-law to an undiagnosed heart defect. These life-changing events gave us the courage to finally start our company.
Despite never having done something like this before, we believed that our unique idea for "teethable jewelry combined with a strong commitment to safety, customer service and giving back to our communities would help us succeed!