|Jenn Namazi knows what it’s like to have toddlers. Her family’s two youngest children, a girl and boy, are just 15 months apart. In early 2009, while toting around her then 1 and 2 year olds, she grew frustrated with the throwing game that brought such delight to her children’s faces. It seemed they would band together, somehow exponentially multiplying the number of times they would throw various objects. She had invested in quite a few straps and other devices to try and keep cups and toys ‘attached’ to the stroller. Her kids had grown to the age where they outsmarted them, undoing or opening the Velcro or snaps that secured the toys and cups in place. “Somebody needs to make a toddler proof strap” she said.
The thought bounced around in her head for months, and when her husband, Cyrus, had the opportunity to start their own company, she insisted he start thinking about it too. Months later, after much collaboration, including that with other parents, the Toy Bungee™ product and NiNi® brand were born. Nine months later, two additional products were added to the NiNi product family to complement the Toy Bungee. Paci Bungee™ and Crayon Bungee™ carry on Toy Bungee`s tradition of chic, functional, non-porous, easy-to-clean, and non-toxic design; to make life a little easier for parents and fun for kids.
Jenn and Cyrus realized during the NiNi family product development process that they are passionate about solving other everyday problems faced by parents. As parents of three children now ranging from 4 to 12, they have enough fresh data and perspective to make a difference in creating products that truly solve everyday challenges.